LG Household and Healthcare
- Marketing Executive
With a proven track record in developing and executing dynamic all-rounded marketing campaigns, boosting brand visibility, and driving sales growth, I specialize in designing captivating POS materials, coordinating joint promotion events, and executing high-impact trade promotions with important partners. Additionally, I have successfully managed e-commerce operations, implemented targeted Google Media Buy campaigns, and devised effective CRM strategies to improve customer retention significantly. Engaging KOLs for strategic PR initiatives, contributing to store visual merchandising, collaborating with cross-functional teams, and streamlining logistics operations have been other key facets of my experience. My versatile skill set and demonstrated results position me as a valuable asset in achieving business objectives.
Learn more on sum37 Website:
https://www.sum37-hk.com/?lang=en
Loyal Vantage Limited
- Creative Marketing Executive
As a Creative Marketing Executive, I work closely with managers and directors to achieve the company's marketing objectives by providing my expertise in marketing and creative strategies. One of my major accomplishments was introducing an existing product to a new market, which involved developing a comprehensive marketing plan that included digital marketing, website and e-shop portals, graphics designs, social media graphics, and other visual presentations. I also conducted competitor analysis to stay up-to-date with industry trends and ensure that our marketing efforts remained relevant. In addition, I designed corporate branding, carried out business proposals and marketing campaigns, and managed the creative, events and marketing process from start to finish. Additionally, I analysed campaign metrics and established partnerships to expand the company's reach. I managed offsite events, undertook product photography and created compelling content. My role ensures that the company's products and services are effectively marketed to target audiences, ultimately driving sales and achieving the company's marketing goals.
Learn more on Loyal Vantage Website:
https://www.loyal-vantage.com/
Cheshunt Limited
- Marketing and Operations Executive
With a successful track record of planning and executing the opening of Tokyo-based hotels, I have demonstrated expertise in overseeing all project stages from concept development to post-opening operations. By implementing a comprehensive dashboard to track key performance indicators (KPIs) and conducting thorough market research, I effectively monitored marketing strategies and identified opportunities for business growth. Through collaborative relationships with agencies, proactive vendor engagement, and strategic social media implementation, I achieved remarkable results in elevating brand awareness, online presence, and customer loyalty. My integrated approach and unwavering commitment to excellence have solidified the hotels' prominence in the competitive Tokyo market.
Learn more on Cheshunt Limited Website:
https://www.cheshunt.com/
- Social Media Specalist
During my time at Oneshop HK, I held the position of social media marketer and played an integral role in the launch of new products. I was responsible for designing and executing the company website, as well as establishing e-shop and payment portals. In addition, I managed the creation and captioning of Instagram and Facebook posts, and provided creative solutions for the brand's project theme, logo design, product photography, and mood board. My contributions were essential in establishing and promoting Oneshop HK's online presence and ensuring the success of the company's marketing efforts.
OneShop
FlipTrip London
- Marketing Strategist
During my time at FlipTrip UK, I was responsible for conducting a comprehensive launch marketing strategy and financial plan for the company's product and service launch. This included carrying out a marketing campaign, planning and proposing promotional activities, and creating an SEO online visibility plan. In addition, I performed market analyses, which involved positioning the brand in the market, segmenting the consumer base, and evaluating the effectiveness of various marketing initiatives. My contributions were integral to the success of FlipTrip UK's launch and helped to establish the brand as a strong player in the highly competitive travel industry.
City Credit Limited (UK/HK)
- Project Associate
During my time at CCC UK, I was involved in a range of diverse projects and tasks. One of my key achievements was successfully pitching the "Stored Value Smart Cards" project to the board and representatives from Global Treasure Bank in Myanmar. In addition, I conducted investigations into further investment opportunities for the Alipay System in Myanmar. I also worked on a range of marketing initiatives, including graphic design and catalogue design, for the "Project st.Sofia" campaign. Alongside these projects, I was based in the Operations Team, where I received training in customer service and trading platforms such as Markets Trader 2 and Meta Trader 4. Furthermore, I received training in human resource and finance management, which gave me a broad range of skills and knowledge that were valuable for my role and contributed to my professional development.
- Marketing and Logistics Officer
Majoring in Business and Management and Design Technology in my International Baccalaureate (IB) studies, my participation in Bloomberg’s junior achievement programme has widen my experience with corporate institutions in Hong Kong. Within this programme, I have undertaken a product design project, which required the skills of venue arrangements and project logistics management. Within my role in the marketing team, my responsibilities were to research and analyse the trends of relatable products in the market. Throughout, I have enhanced my design technology skills on product design and generation of ideas, as well as business management skills on marketing and promotional skills. Other personal skills developed were to work under pressure, willing to accept new challenges, as well as team collaboration skills.
